I am an independent designer & creative director, and I hold a master degree in visual communications with great honour. Driven by business fairness, honesty, and positive communication, promoting healthy client service relationships and creation of ethical brands worldwide.

With more than 8 years of experience in working with clients independently on brand projects (print & digital) I help people express and communicate their values in a visual way. My specialities are brand identity & I am passionate about typography.

I have a Master’s degree in Journalism and Public Relations, and have been a part of the marketing and communications industry for the past 15 years. For most of my time, I worked in major international agencies in Croatia, and I’m the owner of the Ikigai marketing agency/Ikigai brand. Encouraged by personal growth and development, in search of my own reason for living, I found my ikigai and joy in brand building and creatively solving brand challenges. Guided by my own piercing intuition which allows me to see the heart of the problem, I can say that Ikigai works by the principles of „intuitive marketing“. It took me a while to recognize that intuition is a great asset in brand building or repairing.

I am specialized in the creation of verbal identity, brand and communication strategies. In collaboration with partners from the creative industry we deliver integrated identities that include both visual and verbal communication for the overall market appearance. More than 10 years of account management and managerial experience gained in the strongest agency teams working with regional and international clients helped me build a unique creative, conceptual and organizational approach I apply today as a freelancer in independent projects and projects over the Bad Drummer platform.