BRAND DESIGN
WHY IS BRAND DESIGN SO IMPORTANT?
Your brand is of such importance that it’s unimaginable to get any big business success without quality branding.
Maybe you have been thinking about branding but haven’t felt ready to start working on it to the core because it would require digging deeper into your biz system.
And what is the difference between a brand and branding? Let’s explain:
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Branding is the process of building your brand’s image and it is so powerful because it can help you achieve your desired business goals. The process of branding goes into depths of mysterious places you are actually trying to figure out. It helps you express your values properly, and attracts your audience in a visual and emotional way. Deeply done branding will unveil your trajectory and help you in building your brand system which is a great foundation for your big brand growth in the future.
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A brand is how people perceive you or your business. People will perceive your brand through a combination of visual, textual messaging and brand design.
Did you know that more than 80% of information that our brains are processing is visual?Yes, your brand design is super important because it can bring you many results in the future.
Did you know that branding is a magnificent
beginning…
of a renaissance
of your business?
Yes, it is a renaissance because you start finding your way when you start understanding your dear audience, building firm trust, growing social proof & getting more profound about your goals & brand expression (here is where branding comes).
The purpose of working on your brand design is:
• to identify
• stand out
• impress
• attract
• express your core values in a visual way
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Our answer is that without your brand identity being created people can not see and trust your values, and without branding you can just keep playing the lucky game which could be risky for a long run.
Brand Design, born after the process of branding:
• makes your personality visible
• can tell more than 1000 words
• can attract your target audience
• can show how you serve
When it comes to improving your business, among other factors (of course), you need to think about improving brand identity, and brand’s communication towards your people.
How to enhance an impression of your brand without saying a word?
Here is where brand design comes.
It is a visual thing and you can achieve it with your brand style, brand photography & all sorts of visuals (videos), and brand design is a part of your visual communication which helps you combine all these things in order to enhance your brand impression.
The most important thing in visual communication is about seeing what isn’t written. Your brand visuals can reflect your core values without saying a word. Wow, right?
BENEFITS OF BRAND DESIGN
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With our brand design (followed by strategy) service you can position yourself for the breakthrough, because branding can help you *SEE* that breakthrough coming. ;)
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Go from being unnoticeable to becoming very visible to your audience by expressing & sharing your brand values visually (and verbally if needed).
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Implement you brand consistency while showing up in front of your audience / potential clients because it is something that can keep people coming back to you consistently. ;)
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Find your authentic purpose ingredient, your WHY, which builds a firm foundation for your future brand expansion.
Brand purpose is the reason for your brand to exist — beyond making a profit.
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Quality brand design (& strategy) will lead to your social proof, and more results that can really help you drive more sales in a couple of months, but more likely after 6 months when people start connecting with your values, start building trust and becoming ready to buy from you. ;)
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When people start talking about your visually appealing brand, you are no longer chasing. You are attracting!
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The most important thing in visual communication is about seeing and feeling what isn’t written. Your visuals and words can cause desired sensations & impressions. ;)
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To achieve desired memorability it takes more time, some months, even years, and it is like a marathon because you need to keep your brand visual consistency so that people can remember your brand. For example, your brand color can play a strong role in memory (and it is not the only ingredient of your brand) and you need to keep it well maintained.
We completely agree with this quote: “Color is a power which directly influences the soul.”
by Wassily Kandinsky
It is an investment for a long run which helps you reach your social proof (when people start talking about you) and that leads to more sales in the future. That is so powerful, isn’t it?
Did you know that to achieve memorability it takes more time in comparison with visibility?
For a brand, to become memorable is like a marathon, but to become visible is like a sprint -> in the case you developed your brand identity system. ;)
That is the reason why you need to keep your brand design consistent and well maintained - our brand guidelines can help you with that.
Are you looking for your brand identity system, creative direction for your brand design, brand website design, brand labels & packaging or brand guidelines?
We are here to help you. :)
WHO IS BRAND DESIGN FOR?
For complete beginners who are honest about not knowing what they are doing or for fresh entrepreneurs with a vision, and who are about to open their business, in need for brand identity, brand website design or other mentioned things before launching.
For entrepreneurs who need a redesign due to company’s name change, changed business focus, changed target group and strategy, changed goals or products / services.
For experienced entrepreneurs searching for expanded and/or full premium brand design service in order to achieve desired goals.
With us you can turn your expertise into an ethical brand with ethical values that serve our planet, people & animals. ✨
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An ethical brand doesn’t harm people, animals or the environment, and it contributes to the society responsibly, positively, and in a sustainable way.
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Ethical branding helps you demonstrate that your core brand values are making a positive difference in the world and ethical practices are the second-highest reason for consumers returning to a brand after product/service quality.
Ivana Bacanek is an independent designer & creative director, founder of VIDI. She holds a master degree in visual communications with great honour and she has more than 9 years of experience in visual communications.
HOW DOES THE BRAND DESIGN PROCESS LOOK LIKE?
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Contact us and describe your desires. We send you an offer with details about the proposed services, the total cost and deadlines. You make an initial downpayment and we get to work!
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We arrange a (virtual) meeting to discuss the concept and characteristics of the design. We stay in touch to make sure we are on the right track.
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We show you several draft designs and you pick the one you like the most. While we work on finalizing this design, you can suggest corrections.
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We present the final design for your approval. Once you complete the payment, the digital files with the design are delivered to you through email.
POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING.
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POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING. •
WHAT IS INCLUDED IN BRAND DESIGN?
Naming
of your product or service (if needed)
Brand Identity Design System
logotype and/or symbol
colour palette
typography
Brand Visual Guidelines
up to 20 pages on how does a brand work and how to maintain it
Brand Applications
(starting from 5 applications)
Brand Visual Design Consultancy
1 hour (after the project is finished)
Brand Maintenance Consultancy
1 hour (after the project is finished)
BRAND DESIGN PACKAGES
With the things that are already included as a base of our service - > you can choose a package that suits your needs best:
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— 2 concepts
— 2 corrections included
— direct contact with the creative director
— digital files with the final design -
— 3 concepts
— 2 corrections included
— direct contact with the creative director
— digital files with the final design -
— 4 concepts
— 3 corrections included
— direct contact with the designer
— digital files with the final design
TESTIMONIALS
In the case you want to work with us - feel free to send us a message and we will reply asap.