BRAND STRATEGY
WHY IS BRAND STRATEGY SO IMPORTANT?
Strategy is a starting point of every brand.
Why? Not because it’s a serious word but because strategy is the roadmap of your brand development. But the biggest benefit of creating a strategy today is answering a crucial question: why would your customer/client choose you over your competitor?
We don’t make cookie cutter solutions. We like our cookies and cakes to be beautifully unique and different.
Because, a brand is like a living organism.
It grows, evolves and changes as the society it exists in. You might change focus, target audience or even a whole market. So, be prepared for your brand to be refreshed, repositioned, redefined and renewed.
And what is the difference between a brand strategy brand communication strategy? Let’s explain:
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Brand strategy refers to a long-term plan that focuses on the development of a successful brand. The plan is used by businesses to create a particular image among current and potential customers.
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A brand communication strategy is a plan that companies create to strengthen their branding efforts. The strategy helps identify the best ways to share a brand's core message with the target audience and how to optimize resources through different channels.
Did you know that your profound brand strategy is like a recipe for making a delicious
cake with healthy ingredients?
However, from time to time, entrepreneurs need a refreshed brand strategy due to evolution of their company and brand name change, or changed business focus, changed target group and changed goals or products / services.
What is the purpose of your brand strategy?
• To set trajectory of brand development through time
• To provide unique differentiation
• To make brand recognizable and lasting
• To deeply connect with audience and influence through shared values and messages
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The world has become a lot smaller, while the market has become a lot bigger. Entrepreneurs and brands struggle because they are trying to fit in, while their greatest strength is in their differentiation.
Brand strategy comes first - before working on your brand identity or while expanding your existing brand:
• brand strategy brings clarity
• it positions your brand
• it helps in differentiation
• it leads to social proof, recognizability, connection and sales
Branding strategy will get you from the ‘I see it’ to ‘I recognize it’ and then to ‘I want it.’
Improving your business, means improving the brand, the strategy and the communication. Instead of being better than your competitors, be (radically) different and so good that they cannot ignore you.
BENEFITS OF BRAND STRATEGY
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Positioning in mind of your ideal customer makes your brand memorable and lasting.
They will remember you for a lifetime.
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When they recognize you, and they add (positive) values/attributes to your brand, your brand starts to build trust and connection. Trust and connection leads to social proof, credibility and ultimately – sales.
Brand strategy is an investment for a long run which helps you reach your social proof (when people start talking about you) and that leads to more sales in the future. That is so powerful, isn’t it?
Are you looking for your brand strategy system, trends research, brand positioning, claim & messaging or brand differentiation?
We are here to help you. :)
WHO IS BRAND STRATEGY FOR?
For complete beginners in business or those who are about to open their business and need brand strategy, trends research / timeless values exploration, brand positioning, claim & messaging or brand differentiation before launching.
For entrepreneurs who need a strategy due to company’s name change, changed business focus, changed target group and strategy, changed goals or products / services.
For experienced entrepreneurs searching for expanded and/or full premium brand strategy service in order to achieve desired goals.
Times have changed. Values have changed. People have chaged. Brands now have the power to influence and change the world. If you are ready to turn your expertise into an ethical brand that serves its community, people and planet, we are here for you. ✨
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An ethical brand doesn’t harm people, animals or the environment, and it contributes to the society responsibly, positively, and in a sustainable way.
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Ethical branding helps you demonstrate that your core brand values are making a positive difference in the world and ethical practices are the second-highest reason for consumers returning to a brand after product/service quality.
Ivana Kraljic, Brand Strategist, has MA degree in Journalism & Public Relations and has been a part of the marketing & communications industry for the past 15 years. For most of her time, Ivana worked in major international agencies in Croatia.
HOW DOES THE BRAND STRATEGY PROCESS LOOK LIKE?
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Contact us and describe your desires. We send you an offer with details about the proposed services, the total cost and deadlines. You make an initial downpayment and we get to work!
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We arrange a (virtual) meeting to discuss the concept and characteristics of the strategy. We stay in touch to make sure we are on the right track.
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We show you one draft solution. While we work on finalizing this strategy, you can suggest corrections.
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We present the final brand strategy for your approval. Once you complete the payment, the digital presentations / documents with the strategy are delivered to you through email.
POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING.
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POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING. •
WHAT IS INCLUDED IN BRAND STRATEGY?
Market, Trends & Target Research
Naming,
Brand slogan/claim
Brand differentiation and positioning
Brand’s unique value proposal
Basic strategic communication giude
Brand attributes, tone & voice
Brand story
Brand consultancy
Brand marketing & communication strategy – Key messages and channels of promotion
TESTIMONIALS
If you feel stuck and don’t know where to start from, book a 30-min free consultancy call.