VERBAL IDENTITY
WHY WOULD YOU NEED VERBAL IDENTITY?
Brands speak to people, and people speak to people. That's why we want to revive their character with words so that they can better connect with the people they are addressing.
We all have our own specific expression that differentiates us from other people around us. It's the same with brands. While visual identity defines and brings to life the appearance of the brand, verbal identity does so through words.
The purpose of verbal identity is:
• to distinguish your brand from competitors
• to provide a consistent personality
• to provide voice of the brand across all communication channels
Great verbal identity will infuse your brand's personality in all types of communication, including voice, attitude, sense of humor, and more into your actual content and copy.
What can you expect to find in structured verbal identity?
The articulation of your brand through the use of distinct and focused language, expressed through words, written or spoken in a specific tone of voice. Verbal identity contains pre-structured through usable phrases, ideas, and tones and by capturing these variances.
The result? Brand communication that’s completely uniform and recognizable, all in situations where we can predict that the brand will find itself.
WHO IS VERBAL IDENTITY FOR?
For complete beginners who are honest about not knowing what they are doing or for fresh entrepreneurs with a vision, and who are about to open their business, in need for verbal identity.
For entrepreneurs who need a verbal identity due to company’s name change, changed business focus, changed target group and strategy, changed goals or products / services.
For experienced entrepreneurs searching for expanded and/or full premium verbal identity service in order to achieve desired goals.
Are you ready for your new verbal identity?
HOW DOES THE VERBAL IDENTITY PROCESS LOOK LIKE?
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Contact us and describe your desires. We send you an offer with details about the proposed services, the total cost and deadlines. You make an initial downpayment and we get to work!
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We arrange a (virtual) meeting to discuss the concept and characteristics of the verbal identity. We stay in touch to make sure we are on the right track.
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We show you several concepts and you pick the one you like the most. While we work on finalizing this concept, you can suggest corrections.
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We present the final verbal identity for your approval. Once you complete the payment, the files are delivered to you through email.
POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING.
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POSITION YOURSELF FOR THE BREAKTHROUGH, BECAUSE YOU CAN *SEE* THAT BREAKTHROUGH. BRANDING CAN HELP YOU *SEE* THAT COMING. •
In the case you want to work with us - feel free to send us a message and we will reply asap.